Fush And Clicks

A Blog On All Things Digital (And Not).

Online Advertising Spend Grows 14% YOY in 1st Quarter

 

The Q1 2012 IAB report has just been released to all IAB members, showing that total online advertising spend in New Zealand for Q1, 2012 was $79.21m up $11.09m year-onyear. This represents a 14% year-on year increase for online ad expenditure which is significant compared to Television growing by 4% over the same period.

Display, Search & Directories and Classifieds continued to show growth year-on-year. Classifieds leads this quarter, up 17% followed by Search & Directories with a 15% increase
and Display at 9%. Online video ad spend increase by 21%* year-on-year while the Investment, Finance and Banking, Travel and Accommodation and Government departments, Services and Communities sectors continue dominate in the Display channel. This group represented 40% of the advertising market in Q1, 2012 (37% in Q4, 2011 and 36% in Q1, 2011).

 

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