Fush And Clicks

A Blog On All Things Digital (And Not).

Things To Know About Facebook Promoted Posts

on June 14, 2012

Originally posted on Search Engine Watch and as article proving some tips around running Promoted Post ads on Facebook. Promoted Posts were introduced recently by Facebook as a means of getting a paid message into a user’s News Feed. For brands getting lost in the clutter of life, this would be a viable Facebook advertising option, coupled with free trials and incentives. The author highlighted four key things to know about Facebook Promoted Posts, as below:


1. Promoting Posts Feature Limited by Time

Once a post is shared on a Page’s Timeline Community Managers have the option to promote posts at $10, $20, or $30, will run for three days and are auto-optimized by for CPM.


Take note, this feature is only available shortly after you post. Attempting to go back and promote older posts to push to users’ News Feeds to Promote Posts won’t work.

2. Re-Name Posts in Ads Management Platform For Easy Reference

Facebook auto-generates the name of the ad with the post ID number. Therefore, it is essential, if only for your own sanity, to re-name the ad upon creation to easily go-back and reference.


Employ consistent naming conventions, especially with promoted posts, to keep them grouped in the “All Campaigns” page (e.g., PromoPost – Post Name).

3. Adjust Targeting of Promoted Posts

While changing the ad name for the promoted post, check the targeting. Facebook, by default, targets not only the U.S., but a whole slew of other, potentially irrelevant countries from the Ukraine to Indonesia.


4. Auto Post – Consider Yourself Warned

Take care not to get too click-happy in the ad interface, Facebook now has an option to “Always promote my most recent post.” This may be a great option for some Facebook marketers, but it’s also no doubt a way to blow through media spend quickly.


Facebook’s new promoted posts are an excellent way to buy your posts way into more user’s news feeds and drive visits to your content. The test conduced by this author resulted in USD$0.35 per click, which was reasonable for them. We have yet to have any clients using this format but are interested in seeing how this initiative develops and what other possibilities it could lead to later.


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