Fush And Clicks

A Blog On All Things Digital (And Not).

Google Ad Spending Tops $2 Billion in 2011

Originally posted on Search Engine Watch:

id you know that Google has doubled it’s advertising budget in the past year to more tha $1.5 billion? I would imagine that they are spending all this on Google+ and other related products that Google is pushing on all of us. If you factor in the recently acquired Motorola Mobility Holdings and Google’s ad spend together, that’s $2.1 billion a year in ad spend.

AdAge put out a report that put report that listed Google and Motorola No. 34 on their list of the 100 Leading National Advertisers for 2011. Advertising and promotional spending as a percentage of Google’s revenue reached 4.1 percent in 2011, up from 2.6 percent in 2010 and 1.5 percent in 2009. Google attributed this to sales and marketing expenses in the past year.

This number may be even higher in 2012. Google’s 10-K filing for the year ended December 2011 noted:

“We expect that sales and marketing expenses will increase in dollar amount and may increase as a percentage of revenues in 2012 and future periods as we expand our business globally, increase advertising and promotional expenditures in connection with new and existing products, and increase the level of service we provide to our advertisers … and other partners.”

Motorola bumped up their spending to $560 million (4.3 percent of revenue) in 2011 from $393 million (3.4 percent of revenue) in 2010 and $264 million (2.4 percent of revenue) in 2009. Combine Google and Motorola, and they add up to $2.104 billion in 2011, which includes an estimated $1.005 billion that will be spent in the U.S. alone.

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Google Chrome Lets You Build 3D LEGO ANZ

 

 

 

 

 

 

Google has announced Brick, a collaborative 3D building experience with LEGO bricks. Google is working together with LEGO Australia to bring the Bricks to the browser.

Build lets you “explore and build a new world of LEGO creations together online. With 8 trillion bricks, think of Build as the largest LEGO set you’re ever seen.” Google also stated ” We made the bricks with WebGL, which enables powerful 3D graphics right in the browser and demonstrates the upper limit of current WebGL graphics performance. We then mixed in Google Maps (another Aussie invention) so you can put your creation in a LEGO world alongside everyone else’s.”

You can watch the video below on how it works:

 

Currently Build is an experiment that Google has been working on in Sydney. It’s launching only in Australia and New Zealand with hopes to be in other countries soon.

You can play now by visiting buildwithchrome.com and share your creations online on Google+. The top creations and most innovative Bricks will be re-posted by Google.

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Mobile Facebook Ads Generate 13X More Clicks Than Desktop Ads

Originally posted on HubSpot:

Recently, Google launched the ability to set up mobile-only ads, allowing advertisers to ability to test the effectiveness of desktops vs. mobile, allowing them to optimise their budgets to the best performing devices. According to new data from three of Facebook’s biggest API partners (who purchase the ads) mobile Sponsored Stories are generating 13 times the click-through rates of all Facebook desktop ads.

The articles notes that the Sponsored Story format is the only Facebook on mobile devices – however even looking the Sponsored Story performance on Desktop, the results still indicate the mobile-format is pretty compelling.

The chart below shows an average click-though rate of 1.14% for mobile devices which cost per clicks comparable to that of desktop formats. TechCrunch also suggests that the success of the format could be a potential game-changer for Facebook since they earn considerably more than the combined desktop ad offerings. Furthermore, mobile Internet users are expected to grow significantly, with more than 25% of users accessing the Internet from a mobile device in NZ last year.

It remains to be seen how successful the ad formats would be driving particular actions beyond the click  and the desktop formats still provide a number of advertising options that could be more engaging (such as polls).

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Things To Know About Facebook Promoted Posts

Originally posted on Search Engine Watch and as article proving some tips around running Promoted Post ads on Facebook. Promoted Posts were introduced recently by Facebook as a means of getting a paid message into a user’s News Feed. For brands getting lost in the clutter of life, this would be a viable Facebook advertising option, coupled with free trials and incentives. The author highlighted four key things to know about Facebook Promoted Posts, as below:

 

1. Promoting Posts Feature Limited by Time

Once a post is shared on a Page’s Timeline Community Managers have the option to promote posts at $10, $20, or $30, will run for three days and are auto-optimized by for CPM.

facebook-promoted-posts-buy

Take note, this feature is only available shortly after you post. Attempting to go back and promote older posts to push to users’ News Feeds to Promote Posts won’t work.

2. Re-Name Posts in Ads Management Platform For Easy Reference

Facebook auto-generates the name of the ad with the post ID number. Therefore, it is essential, if only for your own sanity, to re-name the ad upon creation to easily go-back and reference.

facebook-ad-list-view

Employ consistent naming conventions, especially with promoted posts, to keep them grouped in the “All Campaigns” page (e.g., PromoPost – Post Name).

3. Adjust Targeting of Promoted Posts

While changing the ad name for the promoted post, check the targeting. Facebook, by default, targets not only the U.S., but a whole slew of other, potentially irrelevant countries from the Ukraine to Indonesia.

facebook-promoted-post-default-targeting

4. Auto Post – Consider Yourself Warned

Take care not to get too click-happy in the ad interface, Facebook now has an option to “Always promote my most recent post.” This may be a great option for some Facebook marketers, but it’s also no doubt a way to blow through media spend quickly.

facebook-promoted-posts-auto-promote

Facebook’s new promoted posts are an excellent way to buy your posts way into more user’s news feeds and drive visits to your content. The test conduced by this author resulted in USD$0.35 per click, which was reasonable for them. We have yet to have any clients using this format but are interested in seeing how this initiative develops and what other possibilities it could lead to later.

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AdWords Adds Mobile App Targeting

Earlier in the week, Google announced greater integration with AdWords and AdMob. AdMob is a mobile app ad network that Google purchased two years ago.

The new integration allows AdWords advertisers to set up and optimise campaigns to target ads within apps on this platform. You can find a new campaign type is available in AdWords by selecting “new campaign” from the Campaigns tab, and then “Display Network only (mobile apps)”.

AdMob in AdWords

As with current AdWords campaigns, you can also target by specific smartphone or tablet device models or by targeting a particular manufacturer brand. You can also target by categories available in the app store or Android marketplace. The new change means more transparency on where the ads are showing and at a later stage, the tool can also provide estimated impressions based on selected targeting.

click for full size

Thew new change now means localised billing and full access to the user interface as with any regular AdWords campaign. Rich Media formats (i.e. CPM and Reservation ad units), blassts and application download campaigns will remain on AdMob.

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Domain rush dominated by .Google and .Amazon

Today, the Internet Corporation for Assigned Names and Numbers (ICANN), the governing body of the domain name system, opened up about the nearly 2,000 applications it received for new domain extensions.

It follows on from ICANN deciding to allow anyone (anyone with the cash, that is) apply for the rights to own and operate any generic top-level domains (gTLDs). That means addresses that end not just in a .com or .co.nz but anything from .google to .apple – both of which have been applied for by the respective companies.

On that list are 1,409 unique domain names; Google was one of the largest submitters, putting in 101 applications for domains including .google, .android, .chrome, .gmail, and .youtube.Google domain landgrab

Amazon filed 76 applications, among them .amazon, .buy and .cloud.

Microsoft is gunning for the likes of .microsoft, .bing, .hotmail and .office, while Apple is only after one: .apple.

The most sought-after domain seems to be .app, which 13 separate companies applied for, including Google and Amazon.

That doesn’t mean all of the domains applied for will be awarded, though. There’s a review process to go through before any can be approved, including checks on whether they clash with other trademarks or are too similar to other existing domains.

Originally posted on Idealog.

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Facebook Explores Giving Kids Access

Facebook are in the process of developing technology that would allow children below 13 years to use the social networking site under parental supervision. Evidently, some children are already on through falsified birthdays, but this step could see the company tap into a new pool of users for more revenue at the expensive of privacy. The current situation puts the company in the awkward position as American federal law prohibits collecting personal data from children.

Some of the mechanisms include connecting children’s accounts to their parents’ and letting the parents decide who they can friend and what apps they can use. Facebook have also inquired with identity-verification providers about ways of getting verifiable consent from parents of children who want to use Facebook.

According to Consumer Reports, 7.5 million children are using the site, as well as five million below the age of 10. Research by Microsoft found that 36% of parents were aware that their children joined Facebook and a substantial percentage of these parents helped their kids in the effort.

Originally posted on Wall Street Journal

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AdWords Ad Delivery Updates

Following from the last post on Even Rotation of Ad Delivery, Google have provided an update in response to some of the feedback they received.

Google have now allowed the even rotation period extended from 30 days to 90 days. Furthermore, specific advertisers can opt-out of the change via this form.

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