Fush And Clicks

A Blog On All Things Digital (And Not).

Facebook Testing Highlight Feature

on May 14, 2012

Facebook is testing a new feature called Highlight which allows users to make their posts more prominent in other’s new feeds by paying a fee. Given that Facebook makes 85% of its revenue from advertising, it could be the first time it attempts to make profits from ordinary posts.

Although some have labelled the concept shallow and monetizing narcissism, other have noted that it could be legitimate in the case of organising a charity event, major announcement or special concert. Since being reported in Stuff, it has attached a large volume of comments and given that the first highlight is free, it may be popping up in a news feed near you.

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