Fush And Clicks

A Blog On All Things Digital (And Not).

Real-time ‘likes’ displayed on fashion retailer’s clothes racks

on May 8, 2012

Brazilian fashion retailer C&A offered a solution to a big problem among women: insecurity when shopping. A new initiative called Fashion Like allows people to ‘like’ certain items of clothing on the company’s Facebook page,with the clicks collated and displayed on the relevant clothes rack in real-time. Customers are thereby able to view the item’s online popularity in the real world to help them make their decision.

As noted by The Verge, it remains to be seen how valuable this would be to shoppers, given the trivial nature of what gets posted in Facebook and the dubious sense of taste among the masses. It does seem like a cool integration of social media technology and for the unsure, it could give a little sway to this or that top.

Thanks Brittany for the link!


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