Fush And Clicks

A Blog On All Things Digital (And Not).

Dove Facebook App Replaces Ads

on April 26, 2012

UPDATE: campaign pulled after three days here

“Dove’s cutesy new Facebook campaign is revolutionary but threatens to disrupt campaign planning, a divided media industry has proclaimed.

The launch of the ‘Dove ad makeover’ Facebook app, which allows Facebook users to displace existing advertising messages on their pages with positive ads from Dove, has sent advertising and media bigwigs into a flap as they scramble to make sense of its wider consequences for the industry.”

See more at B&T.

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