Fush And Clicks

A Blog On All Things Digital (And Not).

More Transparency In Quality Score

on April 25, 2012

As posted on the Inside AdWords blog, there is now greater transparency to Google’s Quality Score system. That is, when a keyword is hovered over in the AdWords interface, in addition to seeing the quality score, you can also see how it is performing on three levels: expected click-through rate, ad relevance and the landing page experience. Compared to other advertisers you can now get a sense of performance being above or below average.

The additional information doesn’t affect how Quality Score or Ad Rank are calculated, but it gives a good starting point when diagnosing keywords with a low Quality Score. The remains to be some mystery around the impact of account-level and non-Keyword factors that may still affect Quality Score as well as the nature of different search verticals.

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