Fush And Clicks

A Blog On All Things Digital (And Not).

Campaign-Level Labels Now in AdWords

on April 25, 2012

Also announced in the Inside AdWords blog recently, was the introduction (or should that be expansion?) of labels to campaign level data being individual keywords, ad groups or ad copy. Previously only available to labeling accounts, now all campaign-level data can be tagged with a category of your specification –  similar to what Marin already allows with its dimensions.

Labels are great for organising large amounts of campaign data such as by product, purchase funnel position, brand vs. non-brand or campaign priority. It provides a means of filtering data in the interface which would otherwise be quite difficult (and a major advantage of using the Marin interface for reviewing performance). Since we already use the functionality of Dimensions via Marin, we’d look to using the feature in AdWords slightly differently – such as by keeping an eye on head terms and seasonal activity such as promotions and campaign tests. The colours are also a bonus.

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