Fush And Clicks

A Blog On All Things Digital (And Not).

Dashboard Ads Coming to Tumblr, CEO Says

on April 19, 2012

Tumblr founder and CEO David Karp announced that advertisers will be able to buy ad units on the ‘Featured’ section of Tumblr’s dashboard, which gets approximately 120,000 impressions a day.

Karp made the announcement at the Ad Age Digital Conference in New York, and said advertisers will be able to pay for space beginning May 2.

The move represents a significant turnaround for Karp, who in 2010 told the Los Angeles Times, “We’re pretty opposed to advertising. It really turns our stomachs.”

But two years later, things have certainly changed. If recents developments are any indication, the five-year-old platform is growing at an astounding rate. As of Wednesday, the site boasts more than 52 million Tumblr blogs, which have in turn churned out over 21 billion total posts, more 53 million of which were created April 18 alone. The site’s statistics are available on its About page, which is updated daily.”

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